Research Interests

• Data visualization for decision-making in higher education
• Narrative and storytelling techniques for communicating institutional data
• Information science approaches to measuring institutional impact
• Creating practical tools for administrators to transform complex data into accessible stories
• Developing frameworks to connect institutional goals with measurable metrics
• Building capacity for data-driven communication with stakeholders (legislators, public, taxpayers)
• Exploring the intersection of data literacy and administrative leadership

Research Goals

My research examines how higher education leaders use data to advance institutional impact. I study how marketing and institutional research professionals translate strategic goals into measurable indicators and transform those indicators into clear, goal-aligned impact narratives. Drawing on data visualization, UX principles, and data storytelling, I aim to develop practical frameworks that strengthen data literacy and support more strategic, mission-driven communication.

ADV 490: Advanced Advertising for eCommerce

My teaching approach equips students with the skills to develop integrated marketing strategies where data analytics inform creative decisions across all customer touchpoints. Through a blend of theory and hands-on application, I foster an environment where students master the full marketing ecosystem—from business intelligence to creative execution—preparing them to orchestrate cohesive brand experiences in today's complex digital landscape.

Course Focus Areas

• Data-Informed Strategy: Business intelligence, analytics, KPIs, CRM systems
• Creative Development: Brand positioning, UI/UX design, content strategy
• Omnichannel Integration: E-commerce, search, email, social media, emerging tech
• Business Fundamentals: Business models, revenue strategies, supply chain, privacy laws

Industry Engagement

• Guest speakers from leading companies (Walmart, Microsoft, Coca-Cola)
• Applied projects addressing real-world marketing challenges
• Interactive workshops and case study analysis