Research Interests

• Data visualization for decision-making in higher education
• Narrative and storytelling techniques for communicating institutional data
• Information science approaches to measuring institutional impact
• Creating practical tools for administrators to transform complex data into accessible stories
• Developing frameworks to connect institutional goals with measurable metrics
• Building capacity for data-driven communication with stakeholders (legislators, public, taxpayers)
• Exploring the intersection of data literacy and administrative leadership

Research Goals

My research aims to develop practical data storytelling toolkits that empower higher education administrators to transform institutional metrics into compelling impact narratives, reducing administrative burden while enhancing their ability to communicate value effectively to diverse stakeholders.

ADV 490: Advanced Advertising for eCommerce

My teaching approach equips students with the skills to develop integrated marketing strategies where data analytics inform creative decisions across all customer touchpoints. Through a blend of theory and hands-on application, I foster an environment where students master the full marketing ecosystem—from business intelligence to creative execution—preparing them to orchestrate cohesive brand experiences in today's complex digital landscape.

Course Focus Areas

• Data-Informed Strategy: Business intelligence, analytics, KPIs, CRM systems
• Creative Development: Brand positioning, UI/UX design, content strategy
• Omnichannel Integration: E-commerce, search, email, social media, emerging tech
• Business Fundamentals: Business models, revenue strategies, supply chain, privacy laws

Industry Engagement

• Guest speakers from leading companies (Walmart, Microsoft, Coca-Cola)
• Applied projects addressing real-world marketing challenges
• Interactive workshops and case study analysis